Privacy Policy

Last updated: 20 August 2025

Aureva operates this store and website, including all related information, content, features, tools, products, and services to provide you with a customized shopping experience (the “Services”). Aureva is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Use and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described here.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or de-identified so that it cannot identify or reasonably be linked to you. Depending on how you interact with the Services, where you live, and to the extent permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

Contact details including name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card numbers, debit card numbers and financial account numbers, card details, payment method information, payment confirmations, and other payment data.
Account information including username, password, security questions, preferences, and settings.
Transaction information including items you view, add to cart or wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
Communications with us including information you provide in your communications, such as customer support requests.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information about your interactions with the Services, such as how and when you access or navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide your personal information.
Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
From our service providers, including when we engage them to enable certain functionality and when they collect or process your personal information on our behalf.
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Provide, personalize, and improve the Services. We use your personal information to provide the Services, including to fulfill our contract with you, process payments, fulfill orders, remember your preferences and items of interest, send account-related messages, process purchases, returns, exchanges, or other transactions, create and manage your account, arrange delivery, facilitate returns and exchanges, enable you to post reviews, and create a tailored shopping experience (e.g., recommending related products). This may include using your personal information to better tailor and improve the Services.
Marketing and advertising. We use your personal information for marketing and advertising purposes, such as sending marketing, promotional, and advertising communications by email, SMS, or post, and showing you online ads for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.
Security and fraud prevention. We use your personal information to verify your account; to provide a secure payment and shopping experience; to detect, investigate, or act against any fraudulent, unlawful, unsafe, or harmful activity; to protect public safety; and to secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your login details secure. Do not share your username, password, or other access credentials.
Communicating with you. We use your personal information to provide customer support, respond to inquiries, deliver efficient services, and maintain our business relationship with you.
Legal reasons. We use your personal information to comply with applicable law or respond to valid legal processes (including requests from law-enforcement or government authorities), to investigate or participate in civil proceedings, potential or actual disputes, or other adversarial legal processes, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy, including:

To Shopify, vendors, and other third parties that perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud hosting, fulfillment, and shipping).
To business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to ask us not to share information about you for targeted advertising across merchants and websites.
When you direct us or otherwise consent to disclosure to third parties, for example to ship products to you or through your use of social-media widgets or login integrations.
To our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or bankruptcy; to meet legal obligations (including responding to subpoenas, warrants, and similar requests); to enforce applicable terms or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are provided by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you provide to the Services will be transferred to and shared with Shopify and third parties that may be located in countries other than your country of residence for the purpose of providing and improving the Services. To protect, develop, and improve our business, we also use certain advanced Shopify features that include data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. For more information on how Shopify uses your personal information and your rights, please see Shopify’s Consumer Privacy Policy and Shopify’s Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We do not warrant and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found there. Information you submit in public or semi-public areas—including on third-party social networking platforms—may be visible to other users of the Services and/or those platforms without limitations on how we or third parties may use it. Our inclusion of such links does not imply endorsement of the content of those platforms or their owners/operators, except as stated within the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from anyone under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided personal information to us, you may contact us using the details below to request deletion. As of the effective date of this Privacy Policy, we are not aware of “sharing” or “selling” (as defined by applicable law) personal information of individuals under 16 years of age.

Security and Storage of Your Information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Information you transmit to us may be insecure in transit. We recommend that you do not use insecure channels to send sensitive or confidential information.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, meet legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and we may deny your request where permitted by law.

Right of access/information. You may have the right to request access to personal information we hold about you.
Right to deletion. You may have the right to request that we delete personal information we hold about you.
Right to correction. You may have the right to request that we correct inaccurate personal information we hold about you.
Right to portability. You may have the right to obtain a copy of your personal information and request that we transfer it to a third party, in certain circumstances and subject to exceptions.
Manage communication preferences. We may send you marketing emails; you can opt out at any time using the unsubscribe option in our emails. We may still send non-marketing emails (e.g., about your account or orders).

If you are a resident of the UK or the European Economic Area, and subject to local exemptions and limitations, you may also exercise:

Right to object and restrict processing. You may have the right to ask us to stop or restrict processing of personal information for certain purposes.
Withdrawal of consent. Where we rely on your consent to process personal information, you have the right to withdraw that consent. Withdrawal does not affect the lawfulness of processing based on consent before its withdrawal.

You can exercise these rights where provided in the Services or by contacting us using the details below. For more information about how Shopify uses your personal information and your rights—including rights related to data processed by Shopify—please visit: https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, in accordance with applicable law. Where permitted, you may appoint an authorized agent to make requests on your behalf. Before accepting such a request, we will require proof that you authorized the agent, and we may ask you to verify your identity directly with us. We will respond within the timeframe required by law.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us again or to lodge a complaint with your local data protection authority. For EEA countries, you can find a list of supervisory authorities online.

International Transfers

We may transfer, store, and process your personal information outside the country where you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will use recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or the UK’s equivalent instruments, as applicable, unless the transfer is to a country deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice in accordance with applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call or email us at support@myaureva.com. In accordance with applicable data protection laws, we are the controller of your personal information.